Astroyogi expands into retail with launch of ‘Yogii’

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Astroyogi expands into retail with the launch of ‘Yogii’ Astrology and wellness platform Astroyogi has announced its strategic expansion into the retail sector with the launch of 'Yogii by Astroyogi'. This latest addition to its brand portfolio aims to address the critical need for authenticated spiritual products in a traditionally unorganized and unregulated market. According to Astroyogi, this initiative marks a significant step toward introducing structure, reliability, and quality assurance to the industry. The launch seeks to eliminate the widespread issue of counterfeit and low-quality products flooding the market. Yogii by Astroyogi directly tackles these concerns by implementing rigorous verification processes and quality standards previously absent in this fragmented sector. Market research estimates the astro-spiritual products market to be valued at over ₹60 billion. Astroyogi states that its collection includes ethically sourced Rudraksha beads and malas, directly obtained from Nepal and Indonesia. Each piece comes with a guarantee certificate verifying its origin, type, and energy properties, ensuring both authenticity and effectiveness. The brand also offers a diverse selection of healing crystals, available in various forms such as bracelets, pyramids, and raw stones, designed for precise energy balancing and healing. Additionally, Yogii presents an eco-friendly range of puja products, including premium natural agarbatti, sambrani, dhoop, and traditional puja oils. The company claims that each Yogii product undergoes a multi-tiered quality verification protocol developed by spiritual experts and traditional practitioners. Beyond retail excellence, Yogii introduces the Karma and Destiny Initiative, wherein a significant portion of every sale supports the education of underprivileged children in rural India. This program embodies the brand’s commitment to merging spiritual well-being with social responsibility, creating a cycle of positive energy that benefits both practitioners and communities in need. Astroyogi’s revenue from operations grew to Rs 84.3 crore in FY24 from Rs 66.7 crore in FY23, reflecting a 26.3% year-on-year increase while maintaining strong unit economics. Astroyogi states that it serves over 3 million global users with a network of more than 5,000 verified professionals offering services in over 11 languages.