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Apple’s AI evolution is not quite a revolution

Livemint · 9m

Apple has unveiled its first generative artificial intelligence offerings, known as Apple Intelligence, which will be integrated into the company's operating system updates later this year. The AI capabilities include a major upgrade for Siri, Apple's digital assistant. While Apple's entry into the AI race has excited investors, many of the new features demonstrated by Apple appear similar to those already offered by Microsoft and Google. It is unclear how Apple plans to generate additional revenue from its AI services, and the cost of its OpenAI partnership is also unknown. Apple's AI strategy is likely to place a strong emphasis on its hardware products.