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Apple is right not to rush headlong into generative AI

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Apple is right not to rush headlong into generative AI

Apple CEO, Tim Cook, is facing challenges similar to those he encountered in the years following the death of Steve Jobs. The company is now facing antitrust scrutiny in the EU and the possibility of a case by the US Department of Justice. Additionally, competition from companies like Samsung and concerns about Apple's ability to innovate and grow have raised doubts about its dominance in the market. However, Apple's strategy has always been to take its time, learn from others' mistakes, and eventually surpass the competition. The company is also investing in generative artificial intelligence (gen AI) to enhance its products and ecosystem. Despite regulatory hurdles and competition, Apple is expected to continue innovating and maintaining its position as a market leader.

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