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Amazon Prime Video to roll out ads in India starting June 17

EntrackrEntrackr · 2m ago
Amazon Prime Video to roll out ads in India starting June 17
Medial

Amazon Prime Video will begin incorporating limited ads into its movies and TV shows in India from June 17, 2025. This change aims to support ongoing investments in content creation and expansion. The current Prime membership fee of Rs 1,499 per year will remain unchanged. For members preferring an uninterrupted viewing experience, Amazon will offer an ad-free add-on at Rs 699 per year or Rs 129 per month, available from the same date. This development follows Amazon's global strategy to introduce ads on Prime Video, which commenced in early 2024 across the U.S., U.K., Germany, and Canada, and is expanding to countries like Brazil, Japan, and the Netherlands in 2025. In India, Prime Video has been a significant component of Amazon's offerings since its launch in December 2016, providing a vast library of Indian and international content, including original series and films. The introduction of ads aligns with Amazon's broader focus on live sports content, offering real-time viewership and advertising opportunities. Amazon has invested around $3 billion annually in broadcasting rights for major leagues such as the NBA and NFL.

‘Prime Video invests heavily in original content in India’

LivemintLivemint · 1y ago
‘Prime Video invests heavily in original content in India’
Medial

India is a crucial market for Amazon's video streaming service, Prime Video, and one of the two markets where it heavily invests in local content. The VP of International Business at Amazon, Kelly Day, highlights India's significance in terms of subscriber growth, content creation, and technological innovation. The localization efforts, such as introducing a mobile-only subscription and catering to linguistically diverse audiences, have been successful. India is a key focus for Amazon, and it aims to provide a homegrown service with local talents and storytelling. Prime Video India has also introduced content innovations for global markets, but there are no immediate plans for an advertising video on demand (AVoD) service. The success and impact of content offerings are measured by the positive reception they receive worldwide. Amazon Prime Video is committed to profitability and utilizes various revenue streams, including subscriptions, marketplace revenue, TVoD, and advertising. The company emphasizes flexibility in content licensing agreements and cooperation with content creators and studios. Amazon Prime Video ensures compliance with regulations and diligently works to combat piracy. Data-driven decision-making and personalization are top priorities to provide a relevant and convenient content discovery experience for users. The Prime Video Channels business in India is still in its early stages but shows promising growth with an expanding collection of content and partnerships.

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