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Amazon is launching a chatty AI assistant called Rufus to people become smarter shoppers

Business Insider

Business Insider · 1y ago

Amazon is launching a chatty AI assistant called Rufus to people become smarter shoppers

Amazon is set to introduce Rufus, an AI-powered shopping assistant, to help customers make informed purchasing decisions. The tool utilizes data from both Amazon and the web to provide personalized shopping experiences. Customers can ask Rufus questions and receive answers generated from a combination of Amazon product information and other online sources. The aim is to enhance the search experience and guide customers in different product categories by offering recommendations based on activities or specific demographics. Rufus will be launched in beta and gradually rolled out to Amazon's mobile app users in the coming weeks.

Related News

Amazon made an AI bot to talk you through buying more stuff on Amazon

The Verge

The Verge · 1y ago

Amazon made an AI bot to talk you through buying more stuff on Amazon

Amazon has introduced an AI shopping assistant called Rufus, which is trained on Amazon's product library, customer reviews, and web information. Currently in beta, Rufus is available to select customers who can chat with it through Amazon's mobile app. Users can ask questions about products, seek recommendations, and more. Rufus has recently started appearing on product pages, answering queries ranging from the differences between trail and road running shoes to suggestions for Valentine's Day gifts. The chatbot utilizes information from product listings, user reviews, and Q&As to provide responses.

Amazon launches AI assistant ‘Rufus’ in India

Economic Times

Economic Times · 11m ago

Amazon launches AI assistant ‘Rufus’ in India

Amazon India has introduced its AI-powered shopping assistant, named Rufus, in the country. Currently in beta mode and available to select customers, Rufus can provide product recommendations, shopping list advice, and compare product categories. The chatbot, trained on Amazon's own dataset, will be rolled out to more customers in the coming weeks. Customers can rate its responses and provide feedback to help improve the assistant's performance. Rufus is expected to enhance the shopping experience for Indian customers just in time for the upcoming festive season sales.

Amazon's new Rufus chatbot isn't bad -- but it isn't great, either

TechCrunch · 1y ago

Amazon's new Rufus chatbot isn't bad -- but it isn't great, either

Amazon has launched a new AI-powered chatbot called Rufus on its shopping app for Android and iOS. Rufus can be summoned by swiping up from the bottom of the screen or tapping on the search bar. It provides product recommendations and comparisons based on user queries. However, the chat interface is currently limited, and conversations cannot be exported or shared. Rufus struggles with nuance and sometimes offers irrelevant or stereotypical suggestions. It also avoids answering controversial or political questions. The chatbot's recommendations do not appear to favor Amazon products over competitors. Overall, Rufus is seen as a work in progress with room for improvement.

Samsung says Bixby’s still not dead

The Verge

The Verge · 1y ago

Samsung says Bixby’s still not dead

Samsung is reportedly still dedicated to enhancing its voice assistant, Bixby, with AI capabilities. The company sees the competition, such as Google's Gemini, as a challenge rather than a replacement. Samsung executive, Won-joon Choi, stated that Bixby needs to be redefined and become smarter, enabling more natural conversations. Samsung's decision to focus on enhancing Bixby comes amidst efforts by other tech companies, like Apple, to incorporate AI advancements into their voice assistants.

Google wants AI chatbot Bard to help it reach billions of users

Economic Times

Economic Times · 1y ago

Google wants AI chatbot Bard to help it reach billions of users

Google's chatbot Bard is set to become a new tool to attract billions of users and enhance Google Assistant's functionality. Bard, an experimental chatbot, allows users to brainstorm and gather information using artificial intelligence. Google plans to integrate Bard's human-directed suggestions into Google Assistant, expanding AI capabilities to more people. The move reflects Google's ambition to tap into the potential of AI and compete with rivals like Amazon and OpenAI. Bard has faced challenges, including generating false messages and a recent outage, but Google is committed to improving its usefulness.

AI’s biggest threat: Young people who can’t think

Livemint

Livemint · 1m ago

AI’s biggest threat: Young people who can’t think

AI's most significant threat lies in dependency that stifles critical and creative thinking among young people. While AI advances, like those historically from technologies like the printing press, reshape job landscapes, they don't necessarily eliminate jobs. Amazon CEO Andy Jassy's warning highlights that excessive reliance on AI may risk creating a generation unprepared for future roles, as they might lack essential thinking skills. The concern is that smart machines need even smarter humans.

Amazon unleashes Q, an AI assistant for the workplace

Arstechnica

Arstechnica · 1y ago

Amazon unleashes Q, an AI assistant for the workplace

Amazon has launched Amazon Q, a new AI chatbot designed for corporate environments. Unlike consumer-focused chatbots, Q is built to assist employees with tasks such as document summarization, managing support tickets, and providing policy guidance. It serves as a programming assistant and is powered by a platform called Bedrock, integrating multiple AI systems including Amazon's Titan. Amazon Q is positioned against existing corporate AI tools like Microsoft's Copilot and Google's Duet AI, and is priced at $20 per user per month. Performance benchmarks for Q have not been disclosed.

Razer is making its AI tools available to all developers.

The Verge

The Verge · 2m ago

Razer is making its AI tools available to all developers.

Razer is expanding access to its AI tools for game developers by launching them on the AWS Marketplace. The tools, part of its Wyvrn platform, include the Razer Game Assistant and Razer QA Companion, aimed at enhancing game development processes. This move is part of Razer's strategy to provide comprehensive resources to developers, leveraging Amazon Web Services to reach a wider audience and facilitate the integration of AI in game development.

Amazon plans to charge for Alexa in June—unless internal conflict delays revamp

Medial

Medial · 1y ago

Amazon plans to charge for Alexa in June—unless internal conflict delays revamp

According to a report, Amazon's upcoming subscription version of Alexa needs to drive revenue in ways that its voice assistant has never done before. However, there are concerns about whether people will be willing to pay for a subscription to use Alexa, especially if they already pay for other Amazon services. The release of the subscription plan, called "Alexa Plus," could be delayed due to development challenges, including the need to improve the accuracy of the AI-powered assistant's responses.

Amazon fell behind in AI. An Alexa creator is leading its push to catch up.

Livemint

Livemint · 10m ago

Amazon fell behind in AI. An Alexa creator is leading its push to catch up.

Rohit Prasad, the chief architect of Amazon's Alexa, is leading the company's effort to catch up in the AI race after being surprised by competitors' AI capabilities. Amazon has put thousands of people in a new team to upgrade its Alexa voice assistant and develop AI products. However, insiders and industry analysts suggest that Amazon's proprietary AI models still lag behind those of its competitors. Amazon remains confident in its long-term AI strategy and expects rising demand for its cloud business due to the computing resources required for AI.

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