News on Medial

Amazon invested $1.2 billion, hired 15,000 people to tackle counterfeit, fraud

Economic Times · 1y

Amazon invested over $1.2 billion in 2023 and hired 15,000 experts to protect its brand and customers from fraud and counterfeit activities, according to the Amazon 2023 Brand Protection Report. The company employed machine learning scientists, software developers, and investigators who focused on detecting and preventing counterfeit and fraudulent activities. Amazon's efforts resulted in a significant decrease in the number of bad actor attempts to create new selling accounts, with over 700,000 attempts thwarted in 2023. Additionally, the company identified and disposed of over 7 million counterfeit products and pursued legal action against more than 21,000 bad actors.