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Amazon-backed ToneTag secures $78 Mn after 7-year hiatus

Entrackr · 12d

Amazon-backed ToneTag secures $78 Mn after 7-year hiatus Contactless payment solution provider ToneTag has raised $78 million in its Series B2 funding round. The funding is a combination of primary and secondary capital and is led by ValueQuest S.C.A.L.E. Fund and its co-investors who have committed over 50% of the fundraise. Existing investor Elevate Innovation Partners LLC are also participating in this round. This investment will enable ToneTag to revamp customers' payment experiences and accelerate its global expansion, the company said in a press release. The Bengaluru-based company has secured a new funding round after nearly seven years, making it one of the few startups to raise capital after such a long hiatus. Founded by Kumar Abhishek, ToneTag provides three product categories for businesses: voice commerce, online store solutions, and in-store solutions, tailored for retail and F&B sectors. Through its Oyeti platform, the company enables businesses to integrate voice-powered shopping, ordering, and payment experiences. For customers, its VoiceSe UPI payment service allows voice-based transactions even without an internet connection. ToneTag processes over 30 million transactions daily using its unique soundwave technology. This allows secure payments through sound, making it easy to use even without the internet. Big companies like Google and Amazon, along with major Indian banks like SBI and ICICI, trust ToneTag for their payment solutions. According to data intelligence platform TheKredible, ToneTag’s revenue from operations jumped 111.7% to Rs 47.78 crore during FY24 in contrast to Rs 22.57 crore generated in FY23. The firm also achieved profitability for the first time since its inception in 2014. Among contactless payment solution providers, ToneTag competes with Paytm, PhonePe, PineLabs, BharatPe, and MobiKwik et al.