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AI is touching lives of 9 in 10 internet users: report

Economic TimesEconomic Times · 6m
AI is touching lives of 9 in 10 internet users: report

AI is already having a significant impact on internet users in India, with 9 in 10 users being affected. According to Kantar research, the current AI user base in India is 724 million and is expected to grow by 6% annually. The research found that AI adoption is driven by fitness and social media apps, with an average of 2.3 AI features embedded in these applications. Entertainment, digital commerce, and pharmacy apps are also adopting AI features. The research also highlighted that personalized recommendations, task automation, and image enhancement filters are among the most commonly used AI features by Indian consumers. AI adoption is higher among younger and older age groups. Kantar emphasized the importance of humanizing AI and leveraging its potential to create competitive advantages for sustainable growth.

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