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Aeravti Ventures leads $1 Mn round in Origin Fresh

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Snippets Aeravti Ventures leads $1 Mn round in Origin Fresh Fresh produce brand Origin Fresh has secured $1 million in a pre-seed funding round led by Aeravti Ventures, with participation from a group of Ultra HNIs. New Update Fresh produce brand Origin Fresh has secured $1 million in a pre-seed funding round led by Aeravti Ventures, with participation from a group of Ultra HNIs. The fresh funds will be utilized to enhance the delivery network and support the development of cutting-edge infrastructure, Origin Fresh said in a press release. Co-founded in 2020 by Prashanth Vasan and Sidharth Raveendran, Origin Fresh delivers farm-fresh, untouched produce directly to customers' doorsteps, eliminating middlemen to offer unbeatable prices and uncompromising quality. The startup is committed to encouraging consumers to prioritize freshness and quality over speed, fostering a thoughtful approach to meal planning and healthy living. According to the Bengaluru-based company, by delivering farm-fresh, high-quality produce, it aims to enhance culinary experiences and promote overall well-being, inspiring a movement that celebrates the richness and nourishment of fresh produce. The brand promises delivery from farm to home within 12 hours. Origin Fresh claims that it has surpassed 5,000 orders within the first 40 days of launch, with over 60% of customers placing repeat orders within two weeks. The company has earned strong trust for its quality and freshness. It focuses exclusively on fresh produce and has carved a niche among health-conscious consumers, boasting an extensive catalog of over 250 items, including a wide range of exotic options.