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Crop price and mandi discovery platform ONO raises seed round

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Agritech startup ONO has raised Rs 11 crore in its seed round led by Aeravti Ventures, with participation from Indigram Labs. The proceeds will be used to empower the agricultural supply-chain, and inclusive economic growth opportunities for farmers and ecosystem players across India’s APMC/MANDI network. Founded by Rama Rao Kancharapu, ONO is a crop price and mandi discovery platform for farmers. According to the company, its multisided agritech platform promotes transparency and increases trust across the agri ecosystem. The startup helps in providing access to formal credit, price intelligence, market discovery, and operational inefficiencies. Since its inception, ONO claims to have made significant strides, operating in six states across 45 APMCs/MANDIs, with over 30,000 partners onboarded and transactions spanning seven commodities. Early-stage venture capital firm Aeravti Ventures announced the first close of its inaugural Rs 100 crore fund in May last year. Soon after the fund launch, it invested in intelligent supply chain platform FreightFox.