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Aditya Birla Capital Rolls Out New Digital Platform, Targets 30 Mn Customers In 3 Years

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Aditya Birla Capital Rolls Out New Digital Platform, Targets 30 Mn Customers In 3 Years

Aditya Birla Capital has launched its omnichannel direct-to-consumer platform called ABCD, aiming to onboard 30 million new customers in the next three years. The platform offers a comprehensive range of 22 financial products and services, including loans, insurance, investments, and payment solutions. It also features its own stack of products such as portfolio consolidator and spend analyzer. The launch comes as the non-banking financial company's assets under management have surpassed INR 1 lakh crore, positioning it as the fourth largest diversified NBFC in India. With the growth of India's insurance sector, Aditya Birla Capital is expected to benefit from the increasing demand for insurance products.

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