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Saket Sambhav
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ADJUVA LEGAL® • 2d
#FabricOfChange Spotlight (Day 1 of 15) Honouring: Kriti Tula, Founder of Doodlage Some see waste. Kriti Tula sees a masterpiece waiting to happen. 🧵✨ Today, we kick off our #FabricOfChange series by celebrating Kriti Tula, the visionary founder of DOODLAGE. In a world dominated by fast fashion's endless cycle of "new," Kriti built a brand on a powerful and radical idea: our waste is NOT waste at all. Doodlage partners with factories to rescue fabric scraps that would otherwise end up in landfills. These "flawed" or leftover pieces are then upcycled and handcrafted into beautiful, limited-edition garments. Each piece tells a story of survival, creativity, and conscious design. What makes Kriti's work so impactful? A Circular Vision: She is a pioneer in India's circular fashion movement, proving that sustainability and high fashion are not mutually exclusive. Empowering Artisans: By creating new fabrics from scraps, Doodlage empowers local artisan communities with fair-wage employment. Challenging Perfection: Her brand celebrates the beauty of imperfection, turning patched fabrics and unique textures into a signature style. Kriti Tula isn't just a designer; she's an educator and a changemaker. Her work challenges us to rethink our relationship with clothes and the resources we consume. Thank you, Kriti and the entire team at Doodlage, for weaving a more responsible future for Indian fashion. Explore their work: https://doodlage.in/
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