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In 1977, Mike Markkula wrote Apple’s core philosophy: Empathy – deeply understand the customer’s mind Focus – cut everything non-essential. Impute – even presentation must radiate quality. It wasn’t just marketing. It was strategy disguised as be

Today brands are fighting for Brain Estate. In today’s customer’s mind ; there is the space for only few brands which catch their attention ( of course they can’t remember almost all brands in the market). These days where the market is cluttered wit

Law 1: The Law of Exclusivity This law states that in the minds of consumers, a single word or concept can only be owned by one company. If a competitor already "owns" a particular word (like prestige, affordability, or reliability), it is nearly imp

Be the Middleman in 2025 The Future of Business The most successful companies are those that connect people and services without owning the underlying assets. Here are some stellar examples: Uber: With a revenue of $150.5 billion, Uber has revolu

“Built to Be Remembered: How Brands Imprint Themselves Into Your Mind” Memory imprinting strategies are marketing techniques designed to embed your brand deep into the customer’s mind—so it’s recalled instantly during decision-making. The goal isn’t

"In the world of entrepreneurship, understanding dark psychology can give you an edge ⚡️. Mastering persuasion, influence, and human behavior isn't about manipulation 🧠, but about using insights to navigate complex interactions, drive success 🚀, an

💰 HOW TO INVEST YOUR FIRST $1000 Starting your investment journey doesn't have to be complicated! Here's a simple yet powerful strategy for beginners to build a diversified portfolio. Split your first $1000 like this: 🌐 25% - INTERNET COMPANIES

📖 DAILY BOOK SUMMARIES 📖 🚀 35 Lessona From 👉 🔥 Positioning : The battle of your mind 🔥 ✨ By Al Ries and Jack Tryout ✨ 1. Core Premise: Positioning is about how a brand or product occupies a space in the customer’s mind relative to compe

🧠 Steal this prompt to build your own AI copilot for strategy: Feed it everything you’d give a new PM or hire: – Product strategy – Company vision – UXR insights – Customer segments – Roadmap – Postmortems – Org structure – Anything with context T

A modular monolith is a single-deploy app intentionally partitioned into domain-aligned modules with clear interfaces to get monolith simplicity plus service-like boundaries. Core patterns: module-per-domain (bounded contexts) owning models and persi