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Mohd Rihan

Student • 6h

Red Bull isn’t just an energy drink — it’s a masterclass in brand building. From sponsoring Formula 1, football, and extreme sports to producing global media through Red Bull TV and The Red Bulletin, it turned lifestyle into a business empire. They even launched Red Bull Records and global events like Red Bull BC One (breakdancing), proving one thing: 👉 Think beyond your product. Build a brand, create experiences, and own your culture. Red Bull sells energy drinks. But what it really sells is adrenaline, ambition, and a lifestyle. Startup moral? Don’t just sell a product. Build a world people want to belong to.

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