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Viral Marketing Strategy - 4 So guy's we all know that red bull is successful brand because of their fabulous marketing strategies. There are some most viral Marketing Strategy. Red bull introduce “Red Bull Girls” to hand out free drinks to college students. This strategy was wildly successful, resulting in a rapid increase in sales. They target school , mall , college , libraries , bars ,and foot-falls areas for targeting male customer and they give free drinks to them and this will help him to Focus full night in studies or other-work. After this people talking about red bull girls because most of the men in the world is full of lust. Red bull creating ghost demand for their marketing with help of fake red bull cans . They placed empty cans of their products near club , college , and other High foot fall area and they started asking vendors about red bull so all the vendors are thinking this is very high demand brand and also same customer thinks by seeing so much empty cans