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SHIV DIXIT
CHAIRMAN - BITEX IND...ย โขย 1y
Viral Marketing strategy - 7 So guy's we all know that red bull is the most famous drink in the whole world with the valuation of 17 Billion dollars. In early days red bull is performing good in Austria and in western countries but the main problem is that red bull is not able to expand globally because of tough competition and most of the people in world is thinking that Red Bull is average energy drink brand like other brands and nobody is recognising red bull as a premium energy drink brand so Red Bull marketing team decided to perform most dangerous and impossible stunt for showing his brand capabilities infront of whole world. Red bull hire Felix Baumgartner Stunt man for jumping from the space in Earth with the branding of red bull and making world record infront of whole world . Red bull invest 39 million dollar on this mission and everyone in the world is watching this mission live on tv , YouTube and Red Bull get 500 million watching and massive World of mouth marketing.
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