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Aditi
Will become a inspir...ย โขย 2m
โChasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Iconsโ Aspirational Marketing taps into consumersโ desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the customer isโbut who they want to become. Advertisements donโt sell products; they sell dreamsโglimpses of a life of elegance, influence, and exclusivity. Whether itโs a luxury car cruising a private island or a model walking through a gala in couture, the message is clear: โOwn this, and become this.โ Limited access, premium pricing, and elite ambassadors fuel that aspiration. Consumers donโt just buy luxuryโthey buy into the fantasy of a better, elevated self.
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