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Chamarti Sreekar

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trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being driven by a number of factors, including the growing popularity of sports, the rise of social media, and the increasing sophistication of consumers. * Some notable examples of luxury brands partnering with athletes and sports teams include Louis Vuitton's collaboration with Naomi Osaka and its sponsorship of the Paris Olympics. * This trend is likely to continue in the years to come, as luxury brands seek new ways to connect with consumers and stay relevant in the modern world.

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