In 1977, Mike Markkula wrote Apple’s core philosophy:
Empathy – deeply understand the customer’s mind
Focus – cut everything non-essential.
Impute – even presentation must radiate quality.
It wasn’t just marketing. It was strategy disguised as be
See More
0 replies6 likes
Arcane
Hey, I'm on Medial • 8m
Empathy. Focus. Impute.
The Three pillars of Apple's Marketing philosophy from 1977.
Apple’s Marketing Magic with the iPhone
The Birth of the iPhone
How Apple Revolutionized Marketing with the iPhone Launch!
"In 2007, Apple launched the iPhone, and it wasn't just a product release—it was a marketing revolution. Steve Jobs introduce