I get the argument but I think you're underestimating what modern distribution can do. If your product can’t survive the scale virality brings, maybe the product isn’t that good to begin with? High churn just shows you didn’t build for scale.
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Is marketing plays a big role or the product brings virality??
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Obsessing over distribution is good, but it doesn’t help with when your product has high churn. Churn will always outpace the distribution and hence the growth.
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