The Startup Lie No One Talks About I used to believe that the best product wins. That if I built something truly innovative, people would come. That execution alone would separate me from the noise. I was wrong. Startups donโt fail because of bad products. They fail because the founder didnโt build distribution into the DNA of the product itself. If people donโt feel the pain deeply enough, If they donโt instantly understand how you solve it, If your product isnโt engineered for virality or retention from day one, You donโt have a business. Most founders try to fix this after launch. The best founders solve it before they write a single line of code. The product is only half the game. The other half is making the world care. If youโre building, ask yourselfโ Do you have a product, or do you have a movement waiting to happen?
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