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Welcome to OUT OF THE BOX MARKETING ! EP-25 (KFC) "Fav Fragrance = 🍗...So,KFC took it to next level" KFC came up with a bizarre idea in 2016.They introduced 'LIMITED EDITION FRIED CHICKEN SCENTED SUNSCREEN'. The product was created to smell iden

If you know the recruitment industry is valued at $650 billion USD 💵 and I saw a gap in the industry that acts as a blocker for both job seekers & recruiters, as a problem solver, I came up with a solution utilising the potential of AI. In addition,

Been out of this app. Came back and seeing many people asking what startup should I do? Give me startup ideas? I am very much irritated by listening this things. First of all a startup does not build by random peoples idea, or a great market fit

Keith Rabois explains that the key to LinkedIn’s success was investing 80% of resources in virality When LinkedIn started, it took 2 years to reach 1 million users, and they had almost no revenue in the first 2-3 years. Keith, who joined as employ

𝗕𝗶𝗴 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗦𝘁𝗶𝗹𝗹 𝗙𝘂𝗺𝗯𝗹𝗲 𝗶𝗻 𝗔𝗜 Google is one of the biggest tech giants. They have everything: A top AI lab (DeepMind) Tons of data Smart people Global reach But when it came to naming their AI… they messed up. F

Do Not Compare Your Beginning With Someone Else Journey When you look around today it feels like everyone is ahead of you open social media and you will see people sharing their wins, their success and their big moments it looks perfect almost effor

A few months ago, they ran into a problem. A client had built something amazing on top of LLMs. It worked great in the sandbox. But when they opened the doors to real users - across orgs, domains, and workflows: everything changed. Latency became a

𝗛𝗼𝘄 𝗸𝗲𝘁𝗰𝗵𝘂𝗽 𝗶𝘀 𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱? Ketchup originated from a fermented fish sauce in China (kôe-chiap) around the 17th century. British sailors brought it to Europe, where it evolved into mushroom or walnut-based sauces. In the early 19t

Instant Cashback? More Like Instant Disappointment. I’ve had enough of companies throwing around the term “instant cashback” like it’s a guaranteed benefit — when in reality, it often feels like a trap. I recently used Mobikwik to make a payment af

𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽/𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 1. Define the Purpose Goal: Brand awareness? Lead generation? Product launch? App downloads? Target audience: Who are you speaking to? (Stud