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Shubham Dave

Let's all play our p... • 6m

I am really bullish on India's FMCG growth story be it d2c and retail . I feel Form factor of a product is soo underrated that we don't explore options which traditionally are mismatched but if done right it can unlock huge upside ! We don't play around too much on form factors, we just accept peanut butter means plastic container there can be other option too like a pickhu style form factor, very easy to carry around ! Personally I am looking at these products lines : 1. Protein Water (With an angle of mass level pricing ) 2. Vitamin Water 3. Zinc water 😂 4. Food tracking equipment's (Auto track not manual) 5. Blend of vegetables in powder form (Ex- Spinach, potato, tomato blend ) eliminate cutting just pour it and add your spices and done, ready in 10 min. 6. Form factor play Let's see how things play out, from my lens being contrarian will always get you eyeballs but if your product sticks with consumer then there is no going back. #d2c #retail #startups

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