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Kunal Shah's Delta 4 Theory: Why Some Startups Win Big & Others Fail Most people hate switching unless the new option is at least 4X better than what they already use. That’s the core of Kunal Shah’s Delta 4 Theory—if your product isn’t a massive i

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Anonymous

Anonymous 1

Hey I am on Medial • 1m

If people don’t feel the difference, they won’t switch.

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