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This is more complex than just a comeback story. The real genius here is how Reliance solved multiple problems at once: Got around FDI restrictions that blocked Amazon and Walmart from full retail ownership Neutralized a major competitor by making them a partner Gained access to SHEIN's superior supply chain tech Look at how different this is from Tata's approach with Zara or Uniqlo's standalone entry. Isha Ambani essentially created a playbook for bringing banned Chinese brands back into India.