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“The Decoy Effect: How Brands Trick You into Choosing More” The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the “decoy”) to subtly push customers toward a more profitable choice. It plays on human p

How Choices Shape Decisions: The Power of the Decoy Effect 🎯

Mind Games: The Decoy Effect 🧠💡 Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: ⭐ Imagine you're choosing a phone plan: * Option A: 2GB

Many coffee shops with great coffee didn't succeed like Starbucks. The reason? "It was never about coffee." Howard Schultz transformed Starbucks into a multi-billion dollar empire, inspired by Italian coffee shops' customer experience. After buying

“How Starbucks CEO saved the company ” Bankruptcy To Billions #8 Starbucks was founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker, initially selling high-quality coffee beans.In 1987 Schultz purchased Starbucks and expanded agressively in USA.

Why Startbucks CEO is not Indian ? Tata doesn't have shares in Starbucks. Now look at the picture below In the picture you can see it's written “Starbucks Coffee A TATA Alliance. This is because in India Starbucks operates as a joint venture known

Amazon is changing its investment strategy in India, reflecting a broader adjustment in its approach to the market

What's your take on this? How this will effect India in its democratic relationship?

Starbucks in India: 1000 cr revenue with 300 stores - assuming avg sales per store in a year around 3 crores 33 lakhs Starbucks in the USA: 2.88L cr with 16,400 stores - assuming avg sales per store in a year around 17.5 crores Still a long way

Imagine you’re buying pizza for your friends, and you’re faced with these options: Small: 4 slices for ₹100 Medium: 8 slices for ₹200 Large: 12 slices for ₹260 (with extra cheese!) Now, let’s rule out the Small pizza—it’s obviously not enough for a