Back

Mind Games: The Decoy Effect 🧠💡 Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: ⭐ Imagine you're choosing a phone plan: * Option A: 2GB

“The Decoy Effect: How Brands Trick You into Choosing More” The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the “decoy”) to subtly push customers toward a more profitable choice. It plays on human p

It’s All in the Wording: How the Framing Effect Shapes What We Buy” The Framing Effect is a cognitive bias where people make decisions based on how information is presented rather than the facts themselves. In business, marketers use this to shape p

Thorndike’s experiment with cats showed how the environment shapes behavior. Cats learned to pull a lever to escape, reinforcing that the most obvious and rewarding option drives choice. In choice architecture, this applies as: 1. Environment influ

“Brilliance by Association: How the Halo Effect Elevates Brands and Sales” The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when

🚀 The Power of User Experience: How Top Brands Win with Simplicity & Intuition 🎯 Airbnb 🏡, Spotify 🎵 and Figma 🎨 lead the way by making their platforms seamless, intuitive and enjoyable!

“Setting the Stage: How Priming Subconsciously Influences Customer Choices” Priming is a psychological effect where exposure to certain stimuli influences a person’s response to future information—often subconsciously. In business, priming is used t

“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u

Life doesn’t owe you a good day. It doesn’t owe you a bad one, either. What it does is present you with reality. How you respond? That’s where the magic happens. Your circumstances are neutral. It’s your thoughts, decisions, and actions that shap

After the era of “data is power,” the next big symbol of power is likely to be “intelligence”—the capacity to interpret, shape, and wield information for tangible outcomes. This includes AI mastery, trusted interpretation of reality, collaboration at