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Mind Games: The Decoy Effect 🧠💡 Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: ⭐ Imagine you're choosing a phone plan: * Option A: 2GB

“The Decoy Effect: How Brands Trick You into Choosing More” The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the “decoy”) to subtly push customers toward a more profitable choice. It plays on human p

Choices shape lives. Easy decisions now = hard life later. Hard decisions now = easy life later. Discomfort is temporary. Growth is long-term. Choose wisely.

It’s All in the Wording: How the Framing Effect Shapes What We Buy” The Framing Effect is a cognitive bias where people make decisions based on how information is presented rather than the facts themselves. In business, marketers use this to shape p

Discover the psychology of social proof in marketing. Learn how review, influence and UGC build trust, boosts sales, and shape buyer decisions" https://www.onlybuziness.in/2025/10/the-psychology-of-social-proof-in.html

Thorndike’s experiment with cats showed how the environment shapes behavior. Cats learned to pull a lever to escape, reinforcing that the most obvious and rewarding option drives choice. In choice architecture, this applies as: 1. Environment influ

“Brilliance by Association: How the Halo Effect Elevates Brands and Sales” The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when

🚀 The Power of User Experience: How Top Brands Win with Simplicity & Intuition 🎯 Airbnb 🏡, Spotify 🎵 and Figma 🎨 lead the way by making their platforms seamless, intuitive and enjoyable!

“Setting the Stage: How Priming Subconsciously Influences Customer Choices” Priming is a psychological effect where exposure to certain stimuli influences a person’s response to future information—often subconsciously. In business, priming is used t

“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u