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Adarsh

Hey I am on Medialย โ€ขย 11m

How Choices Shape Decisions: The Power of the Decoy Effect ๐ŸŽฏ

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Arcane

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Mind Games: The Decoy Effect ๐Ÿง ๐Ÿ’ก Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: โญ Imagine you're choosing a phone plan: * Option A: 2GB

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Only Buziness

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Ever wondered why you end up buying the โ€œmediumโ€ popcorn at the theatre instead of the small one? Thatโ€™s the Decoy Effect at workโ€”a pricing illusion so sneaky it makes you think youโ€™re choosing wisely. Businesses add a third โ€œdecoyโ€ option just to pu

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Aditi

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โ€œThe Decoy Effect: How Brands Trick You into Choosing Moreโ€ The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the โ€œdecoyโ€) to subtly push customers toward a more profitable choice. It plays on human p

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Abhishek Dwivedi

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Choices shape lives. Easy decisions now = hard life later. Hard decisions now = easy life later. Discomfort is temporary. Growth is long-term. Choose wisely.

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Aditi

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Itโ€™s All in the Wording: How the Framing Effect Shapes What We Buyโ€ The Framing Effect is a cognitive bias where people make decisions based on how information is presented rather than the facts themselves. In business, marketers use this to shape p

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The Framing Effect shows how the same fact can feel entirely different depending on how itโ€™s presented. When a brand says โ€œ95% success rate,โ€ customers feel confident โ€” but if it says โ€œ5% failure rate,โ€ they hesitate, even though both mean the same.

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Only Buziness

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Discover the psychology of social proof in marketing. Learn how review, influence and UGC build trust, boosts sales, and shape buyer decisions" https://www.onlybuziness.in/2025/10/the-psychology-of-social-proof-in.html

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Suman solopreneur

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Thorndikeโ€™s experiment with cats showed how the environment shapes behavior. Cats learned to pull a lever to escape, reinforcing that the most obvious and rewarding option drives choice. In choice architecture, this applies as: 1. Environment influ

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โ€œBrilliance by Association: How the Halo Effect Elevates Brands and Salesโ€ The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when

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๐Ÿš€ The Power of User Experience: How Top Brands Win with Simplicity & Intuition ๐ŸŽฏ Airbnb ๐Ÿก, Spotify ๐ŸŽต and Figma ๐ŸŽจ lead the way by making their platforms seamless, intuitive and enjoyable!

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