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Dr Sarun George Sunny

The Way I See It • 9m

In 2018, Ikea made headlines with a campaign that was as bold as it was bizarre. The Swedish furniture giant released an ad in a popular magazine that featured a picture of a crib with a simple yet shocking request: “Pee on this ad.” What seemed like a joke was actually a clever innovation. The ad used pregnancy test technology embedded in the paper. If a woman was pregnant, the ad would reveal a special discount on the crib. It wasn’t just marketing—it was a way to connect directly with expectant parents and make them feel part of something unique. The campaign went viral, sparking conversations about creativity in advertising. Ikea reminded the world that even in something as mundane as furniture, thinking outside the box could capture hearts—and imaginations.

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