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Aditi
Will become a inspir... • 2m
“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up loving it more because they built it. This effect is widely used beyond furniture. Brands like Build-a-Bear, Nike By You, and custom PC brands let users personalize or assemble products. It creates a sense of ownership, emotional attachment, and higher perceived value — even if the final product is simple. By involving customers in the creation process, businesses not only increase satisfaction but also reduce price sensitivity and build stronger loyalty.
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