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Vishu Bheda
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Medial • 7m
Burberry burned $36,500,000 of clothes in one year. Not because they couldn't sell them. Because they didn't want YOU to have them. The disturbing truth about luxury's dirtiest secret: In 2018, a shocking line appeared in Burberry's annual report. The systematic destruction of £28.6M ($36.5M) of perfectly good merchandise. And , Over 5 years, Burberry destroyed £90M ($118M) worth of products. But why would billion-dollar company burn money like this? These brands don't sell scarcity. They MANUFACTURE it. And they use 3 disturbing tactics to do it: 1. The Tax Loophole In the US, companies can reclaim import taxes by destroying goods under customs supervision. 2. The Grey Market Prevention Most luxury brands would rather destroy products than risk them entering the "grey market" (the unauthorized resale of authentic products). 3. The Exclusivity Illusion If everyone could afford luxury goods, they wouldn't be luxury anymore. Follow for more valuable content.
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