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Aditi

Will become a inspir... • 4m

“More Than a Brand: How Tribalism Turns Luxury Buyers into Lifelong Believers” Brand Tribalism is the psychological pull where consumers align with a brand not just for its products—but to belong to an exclusive identity group. In luxury branding, this is gold. Buyers of Chanel, Rolex, or Rolls-Royce don’t just wear or drive the brand—they represent it. Luxury brands craft a lifestyle, not just a logo. Their messaging, influencer circles, invite-only events, and even store design create a “club” where ownership means membership. This tribal belonging fuels loyalty, word-of-mouth, and emotional connection. People defend their luxury brand like a football team—because it’s not what they bought, it’s who they are.

7 Replies

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Abhinav Rao

Everything Is possib... • 4m

[This post has been deleted by the creator]

Mayank Ncr

One day ❌ Day one✅ • 4m

i have a idea

1 Reply

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I don't know whether this is SCAM OR JUST BRANDING But, Do you know that -Rolls Royce is a subsidiary of BMW and nearly 70% to 80% of the parts are the similar ones used in BMW 750s -Rolls-Royce Phantom's V12 engine is derived from the BMW 7s

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DID YOU KNOW? People: 'Rolex is just a brand that eats money from rich people' Reality: Rolex has been donating 90% of its profits to charity since 1945, Because The Founder was an Orphan !!

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