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🛒 Understanding Customer Needs: Gains, Pains & Risks A customer profile includes three key elements: ✅ Gains – The benefits customers seek from a product. ⚠️ Pains – The discomforts they want to eliminate. 🔍 Risks – The uncertainties they try to

Ever wondered why your customers disappear? It’s not always about the product. Many times, it's the experience surrounding it. A colleague of mine ran a simple audit on their customer service process and made one shocking discovery: Most of their

The problem with most companies is that they listen to the needs of their customers but don’t realize them. Feel it, and establish good communication, the customer will be yours.

I always provide a free demo to my clients. Whenever a customer approaches me to check out my services, I don't discuss payment upfront unless the customer specifically asks about it. Instead, I offer a small demo of my service, or website to showc

AMUL’s Exceptional Marketing Strategy: AMUL connects emotionally with people by using interactive content. And more than focusing on talking about their products, they bring their opinion out on grave social issues be it national or international vi

🧑‍💼 Customer Profile Explained Creating a customer profile helps businesses understand their target audience: 1️⃣ Identify Customer Segments – Who are your potential customers? 2️⃣ Analyze Their Needs – Understand pains, gains, beliefs and desire

I’ve had numerous conversations about why some companies excel in customer service while others struggle. Let’s explore a few key areas that could be game-changers for you: 1.⁠ ⁠Empathy Over Procedure ⤷ When talking with customers, it’s important t

Hack Used By Startup #9 Zappos This USP Made Their Company Eventually Acquired by Amazon for $1.2 Billion!! The Problem: Zappos, an online shoe retailer, faced intense competition and needed a way to stand out. The Idea: Zappos decided to focus on

UNDERSTANDING THE CORE PRINCIPLES OF ENTREPRENEURSHIP Day 8: Customer-Centric Approach: Putting Your Customers First Your business isn’t just about your product, it’s about the people who will use it. Take Airbnb, for example. The company’s founde

A startup idea which focuses on creating a platform that connects housewives with customers who need home-cooked meals, such as hostel residents, paying guests (PGs), and busy professionals. This service is designed to function like a tiffin service,