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Onecard - A unicorn with a valuation of 1.5 billion Usd Spend 1000 crore to make 500 crore revenue and they spend 60% of their operating revenue in ads. Despite having a good product onecard is spending huge capital to acquire new customers.

Anonymous

Anonymous 5

Stealth • 3m

Spending 60% of operating revenue on ads seems risky. Could this unsustainable approach affect long-term profitability, or is there a more balanced strategy?

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