Onecard - A unicorn with a valuation of 1.5 billion Usd Spend 1000 crore to make 500 crore revenue and they spend 60% of their operating revenue in ads.
Despite having a good product onecard is spending huge capital to acquire new customers.
Anonymous 5
Stealth • 3m
Spending 60% of operating revenue on ads seems risky. Could this unsustainable approach affect long-term profitability, or is there a more balanced strategy?
0 replies
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Onecard - A unicorn with a valuation of 1.5 billion Usd Spend 1000 crore to make 500 crore revenue and they spend 60% of their operating revenue in ads.
Despite having a good product onecard is spending huge capital to acquire new customers.
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90s Kids out there,
Do you remember these ads,
"Washing powder nirma"🕺
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You see most of the millennials and boomers loves those 80s and 90s ads showed on tv and still watches them