Boils my blood to see Indian Startups (Boat) bring in foreign faces in their ads as lure and attract Indian audience and make them feel their brand is International. Why? We already know you are Indian compan. Are you ashmend of your own country, why
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Anonymous 3
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India's a huge market with diverse tastes. Maybe some consumers do respond better to foreign models? It's not great, but businesses often go with what sells, you know?
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Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen?
What do they have in common?
All are owned by Madura Fashion, a division of the Aditya Birla Group.
But why do they sound like foreign brands?
Do brands wi