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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Today brands are fighting for Brain Estate. In today’s customer’s mind ; there is the space for only few brands which catch their attention ( of course they can’t remember almost all brands in the market). These days where the market is cluttered wit

BRAND POSITIONING 🧘‍♂️📈 You might have heard🦻 many failure start-up stories (especially in B2C). The founders👤 might be complaining that, "our product📦 is really good and we've got good feedbacks, but it FAILED or in loss 📉." "*That's not bec

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi

If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.

Have you ate something ? Are you still hungry ? Chicken 🐥. What brand comes first when you heard chicken That is brand positioning ! Let's get your knowledge to be boosted Check my podcast for entrepreneurship knowledge in tamil

No brand is too small if the problem is real. Ever heard of a startup solving toilet access in rural India? Investors have

So , currently we are working on the smartphone brand and since our team decided to launch our earbuds before the smartphone and we already working on that and we have knowledge about manufacturing and other things (maybe not complete knowledge but y

"Google is cooked. Amazon is cooked. Meta? Probably less cooked." - Guillermo Flor, VC investor AI is fundamentally changing the internet. We’re moving away from: 
->Social media dominance
->Brand-first marketing
->Fancy websites & funnels And mov