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“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

RATAN TATA sir Always gives good thing to Indian peoples with good intentions but the main problem is that they market this as a cheapest car for middle class people and that's why Indian people feels poor. Nano is great car for parking , traffic and daily work

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