Back
Jaswanth Jegan
Founder-Hexpertify.c... • 1y
"Ratan Tata's 2.3 Billion Dollar Revenge" Bankruptcy to Billions #4 Tata Motors Turnaround Story In 1998, Tata Motors had launched Tata Indica.A dream project of Ratan Tata. Due to low sales, Tata Motors decided to sell off its car business to Ford Motors in 1999.Ratan Tata flew US to meet Bill Ford,chairman of Ford. "It was a humiliating experience for Ratan Tata" The mortifying experience made Ratan Tata not to sell the production unit.After years of hardwork and innovations Tata Motors was a big hit. In 2008 due to financial difficulties Ford wanted to sell its luxury car brands Jaguar and Land rover.The underperformance of these luxury brands required significant investment, which Ford couldn't sustain. Ratan Tata Bought JLR and turned around by investing heavily in new models and advanced technologies,improving product quality&rebranded the companies with effective marketing.As of today JLR accounts for a considerable share of Tata Motors Revenue reflecting success.
Replies (18)
More like this
Recommendations from Medial
Karan Thakur
Hey I am on Medial • 6m
Ratan Naval Tata, an iconic figure in Indian business, passed away on October 9, 2024, at the age of 86. He served as the Chairman of the Tata Group, one of India's largest conglomerates, from 1990 to 2012. Key Highlights of Ratan Tata's Legacy: * T
See More
Download the medial app to read full posts, comements and news.