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Pulakit Bararia

Founder Snippetz Lab... • 8m

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think Duracell, known for its long-lasting battery life. Benefit-Based Positioning Address your consumers’ specific wants and needs directly. Like Nike, whose iconic "Just Do It" campaign promotes perseverance and determination. User-Based Positioning Target a specific demographic or psychographic group with tailored messaging. For example, LEGO inspires creativity and learning in both children and adults through play. Pricing-Based Positioning Appeal to cost-conscious consumers by offering affordability and value. Walmart is a great example of this strategy. Quality-Based Positioning Emphasize superior quality, often at a premium price. Consider Mercedes, synonymous with luxury and excellence for those who value the best.

Recommendations from Medial

Only Buziness

Business enthusiasti... • 8m

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Only Buziness

Business enthusiasti... • 8m

The Consumer Adoption Process The consumer adoption process involves five key stages: Awareness, Interest, Evaluation, Trial, and Adoption. 1. Awareness: Consumers first learn about the product. Example: Tesla created awareness for its EVs through

5 Replies

Havish Gupta

Figuring Out • 1y

This year, all toy brands reported a double digit decrease in their revenue. Expect Lego. But the reason why this happened might surprise you. So compared to last year, Lego made $4 Billion more in Sales but this didn't came out from selling lego to

11 Replies

Only Buziness

Business enthusiasti... • 8m

Pricing Strategies:- 1. Cost-Plus Pricing: Adds a markup to production costs. - Example: A $10 product sold for $15 ensures profit. 2. Value-Based Pricing: Prices reflect perceived customer value. - Example: Apple charges premium rates for i

Maniraj N G

Marketing & Systems ... • 9m

Symmetrical vs. Asymmetrical Business Models Understanding these two models can help you analyze how businesses operate and grow. Here's a simple breakdown: Symmetrical Business Model You get paid directly for the value you deliver. Example: A

2 Replies

Anonymous

Hey I am on Medial • 1y

😨🤯 Investments in Lego turned out to be more profitable than stocks and gold. 🏆 Blogger Shane O'Farrell shared that in 1996, he bought a Fort Legoredo set for $85. In 2022, he sold it for $2,405. Shane previously traded on the stock market, earni

1 Reply

Raj Singh

Hey I am on Medial • 12m

Idea: A platform for local language content creators (bloggers, vloggers, podcasters) to share their content and get paid via ad revenue or subscriptions. Monetization: Ads, subscription-based premium content, partnerships with brands looking to ente

2 Replies

Uttkarsh Singh

Learning • 1y

The best marketing is content marketing and in specific when other people start doing it; best example Blinkit or even Nikhil Kamath.

3 Replies

Thakur Ambuj Singh

Entrepreneur & Creat... • 6m

The 9 Point Business Circuit is a comprehensive framework for analyzing any business within its industry. It covers key aspects such as value proposition, business model, industry trends, competitive positioning and growth potential, helping entrepr

Aastha

🎋 • 3m

Rapido positioning itself against Zomato and Swiggy with lower restaurant commission fees (a strong move if they can pull it off) Their gross order value is now $1.25B and they’re showing revenue growth while cutting losses. Could be a compelling st

7 Replies