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Vani Chandra
•

Pratilipi • 8m

What strategies do you follow in order to maintain brand consistency in design across different digital platforms and mediums ?

Pratik

Stealth • 8m

The sentence is off. Do you mean design consistency in brands across?!

Vani Chandra
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Pratilipi • 8m

No what I meant was “Brand consistency in design” Indicating that the focus is on maintaining consistency in the design elements of a brand.

Pratik

Stealth • 8m

Oh! I can think of Apple. Use of same design language like being Minimal, white background, vivid use of primary color for product display. The font Helvetica is consistent across their website, mac operating system, iphone, keynote presentation. Is this kind consistency you had in your ask?!

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