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Gupshup launches Conversation Cloud for B2C interactions

IndianStartupNewsIndianStartupNews · 1y ago
Gupshup launches Conversation Cloud for B2C interactions
Medial

Gupshup has launched the Conversation Cloud, a suite of SaaS tools powered by AI that aims to revolutionize business-to-customer interactions. The platform consists of three modules - Converse, Advertise, and Communicate - to support the entire customer lifecycle. The Conversation Cloud enables businesses to create personalized conversational journeys, target ads on platforms such as WhatsApp and Instagram, and enhance communication through features like automatic message translation. Gupshup claims that the platform has shown positive results, allowing businesses to connect with customers on a more personal level and gain valuable insights. The platform also incorporates generative AI models for improved efficiency and effectiveness.

Gupshup Launches Conversation Cloud To Enable AI-Backed B2C Communications

Inc42Inc42 · 1y ago
Gupshup Launches Conversation Cloud To Enable AI-Backed B2C Communications
Medial

Gupshup, a conversational messaging platform, has launched Conversation Cloud, a suite of SaaS tools designed for AI-backed B2C conversations. The suite consists of three modules: Gupshup Converse, which allows businesses to configure customer journeys and automate commerce; Gupshup Advertise, which helps marketers acquire and convert customers through Click to WhatsApp and Click to Instagram Ads; and Gupshup Communicate, a smart CPaaS with features like automatic message translation and optimized scheduling. Gupshup claims to have served over 45,000 companies, including HDFC Bank and IndusInd Bank, across multiple regions. In FY23, the company reported an operating income of INR 1,618.5 Cr, a 43% increase from the previous fiscal year.

Generative AI making customer support conversations more human, leading to wider adoption

Economic TimesEconomic Times · 1y ago
Generative AI making customer support conversations more human, leading to wider adoption
Medial

Artificial intelligence-powered customer care is gaining popularity, with platforms like Exotel, Freshworks, Gupshup, Corover.ai, and Yellow.ai offering conversational AI solutions. Adopted primarily on Meta's WhatsApp, this technology makes customer support conversations more human and dynamic, replacing standard bot responses. Yellow.ai reported a 10% adoption rate for their GenAI-powered customer support, resulting in a response time of 0.6 seconds. Freshworks' Gen-AI platform, Freddy Copilot, produced significant savings and return on investment for a B2C enterprise retail customer. The conversational AI market is expected to grow at an annual rate of 23.6% from 2023 to 2030, with hopes of automating various customer touchpoints.

New Enterprise Associates-backed Uniphore acquires two data technology firms

VCCircleVCCircle · 8m ago
New Enterprise Associates-backed Uniphore acquires two data technology firms
Medial

Conversational automation platform Uniphore Technologies Inc. has acquired data technology firms ActionIQ and Infoworks to enhance its capabilities and launch the industry's first "Zero Data AI Cloud." The financial details of the acquisitions were not disclosed. Uniphore aims to tackle challenges in AI adoption, such as data accessibility and integration complexities, by offering an AI cloud solution that enables enterprises to deploy AI without extensive data migrations. ActionIQ specializes in customer data platforms, while Infoworks provides automation capabilities for data preparation. Uniphore has previously acquired companies such as Colabo, Emotion Research, Jacada, and obtained an RPA license from NTT Data.

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