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Gupshup launches Conversation Cloud for B2C interactions

IndianStartupNewsIndianStartupNews · 9m
Gupshup launches Conversation Cloud for B2C interactions

Gupshup has launched the Conversation Cloud, a suite of SaaS tools powered by AI that aims to revolutionize business-to-customer interactions. The platform consists of three modules - Converse, Advertise, and Communicate - to support the entire customer lifecycle. The Conversation Cloud enables businesses to create personalized conversational journeys, target ads on platforms such as WhatsApp and Instagram, and enhance communication through features like automatic message translation. Gupshup claims that the platform has shown positive results, allowing businesses to connect with customers on a more personal level and gain valuable insights. The platform also incorporates generative AI models for improved efficiency and effectiveness.

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