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Meesho launches creator marketplace to boost influencer-driven sales
Economic Times
·
4m ago
Medial
Meesho has launched a creator marketplace to leverage influencer-driven sales in India. The Meesho creator club offers influencers analytics, payouts, and collaboration opportunities. Features like ‘video finds’ and ‘live shop’ enhance user engagement. Meesho’s content commerce initiative, begun last year, boosted user transaction growth and partnered with over 21,000 influencers. Content commerce drives exploration of new product categories and saw triple order growth in 2024. Meesho plans to expand its creator club for broader influencer involvement.
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Ecommerce adoption in Tier II set to surge as 60% consumers boost festive online budgets: Meesho report
YourStory
·
10m ago
Medial
More than 60% of shoppers on Meesho, an ecommerce marketplace, plan to increase their online shopping budgets, indicating a growing trend of ecommerce adoption in Tier II cities. The company's report, "E-commerce Festive Forecast 2024," suggests a shift towards planned shopping, with 60% of respondents preparing their festive purchases in advance. Social media and influencers play a significant role in shaping consumer purchasing decisions, with 40% of shoppers driven by FOMO and 50% relying on influencer affiliate links. Positive reviews, high-quality content, and detailed product information also influence online purchases. Meesho has created around 850,000 seasonal job opportunities this festive season, a 70% increase from last year.
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Amazon.in launches platform to make content creation on the app easier
YourStory
·
8m ago
Medial
Amazon.in has introduced a new platform for content creators called Creator Central. The platform aims to simplify the process of producing and publishing content on Amazon and includes features such as an intuitive workflow, a dedicated storefront, performance and earnings reports, and access to educational resources for creators. Creator Central will also allow creators to offer curated idea lists, photos, and videos, switch between multiple accounts, schedule posts, and manage users on each account. The platform will be rolled out to over 50,000 creators associated with the Amazon Influencer Program, and Amazon's training program for creators, Creator University, will be integrated into Creator Central.
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Ecommerce platforms target tier-2 and tier-3 cities for festive sales growth in India
Economic Times
·
6d ago
Medial
Consumer brands and ecommerce platforms in India are targeting tier-2, -3, and -4 cities to boost sales during the festive season. Companies like Amazon, Meesho, and Flipkart are expanding their delivery networks, while brands like Nykaa plan to bolster regional engagements and offer significant discounts. Despite slowing growth in major urban markets, smaller cities are poised for expansion, driven by increased smartphone penetration and disposable incomes. Platforms hope that festive demand will compensate for earlier sales declines.
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Salesforce CEO Marc Benioff, Shopify, Neal H. Moritz Invest in Whalar Group at $400 Million Valuation to Boost Creator Economy | DeepNewz VC
Business Bytes
·
2m ago
Medial
Whalar Group has received a strategic investment from Salesforce CEO Marc Benioff, Shopify, and film producer Neal H. Moritz. This investment is aimed at advancing the next phase of the creator economy, supporting the company's mission to enhance opportunities and solutions in the influencer marketing space. The collaboration signifies a significant boost for Whalar, empowering it to further innovate and expand its offerings in the rapidly evolving digital and marketing landscapes.
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The Curse of the Creator Economy
Wired
·
1y ago
Medial
In her book "Extremely Online," journalist Taylor Lorenz asserts that the future of media lies in the "creator economy," driven by social media influencers and digital content creators. She contends that this revolution, marked by blogs, TikToks, DigiTours, and product placements, has disrupted traditional media, empowered marginalized voices, and created new economic sectors. While some question these claims, Lorenz maintains that influencer media offers a superior and more diverse way of presenting content, with multimedia formats being preferred by many over traditional articles. She views the creator ecosystem as expanding content delivery in various formats, challenging legacy media's conventions.
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Upskilling creators via AI, influencer platform Rigi to double creator count on its platform
Money Control
·
1y ago
Medial
Rigi, an influencer monetization platform, is introducing AI technology to enhance content creation and engagement. Their product, AI voice influencer, allows creators to mimic and adapt their voice to reach a wider audience. Rigi is also offering a trading course service called Gap Up, noting the potential for advisory services in the influencer space. The company expects a significant increase in monetization for content creators in India, aiming to double their creator count to 25,000 by December 2024.
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Meesho misses profit by a whisker; launch of logistics arm cuts cost
VCCircle
·
8m ago
Medial
Indian e-commerce platform Meesho reduced its adjusted losses by nearly 97% in the financial year that ended in March 2024. The improvement was driven by efficiencies in areas such as logistics and customer support, as well as the launch of its in-house logistics arm, Valmo. Meesho reported INR 53 crore ($7 million) in loss after tax for FY24, compared to INR 1,569 crore for the previous year. The company's net sales also increased by 33% to INR 7,615 crore, driven by an increase in users and higher order frequency. Meesho allows small businesses to sell products directly to consumers on its platform.
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NoBroker launches ConvoZen.AI, a conversational AI cloud for customer engagement
YourStory
·
4m ago
Medial
Proptech unicorn NoBroker has launched ConvoZen.AI, a comprehensive Conversational AI cloud designed to enhance customer engagement across diverse sectors like BFSI, education, healthcare, and more. Initially addressing its operational challenges, the platform now offers multilingual support, analytics, and quality control to boost sales, compliance, and agent productivity. With AI-driven automation, it facilitates superior customer experiences, exemplifying NoBroker's commitment to innovative, scalable solutions for businesses in India.
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Shiprocket’s D2C marketplace Zop in pilot stage: CEO Saahil Goel
Economic Times
·
11m ago
Medial
Shiprocket, the ecommerce enablement startup backed by Zomato, is piloting a new D2C marketplace called Zop. The platform aims to be a destination for consumers to discover unique Indian D2C brands and explore their stories and products. Shiprocket plans to provide ways for merchants to promote products through ads or sales commissions. The marketplace is set to be officially launched in the next 45 to 60 days. Shiprocket is entering the marketplace segment, competing with major players like Amazon, Flipkart, and Meesho. The company has also introduced other services like a WhatsApp storefront bot and quick shipping for small businesses.
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Amazon Eyes Influencer Economy With Creator University
Inc42
·
1y ago
Medial
Amazon is launching the Amazon Creator University, which will provide creators with video tutorials and workshops to help them sell their products on the marketplace. The company also plans to conduct in-person events and workshops through Creator Connect to attract new creators to its Amazon Creator Program. Meanwhile, Amazon India's marketplace arm saw its net loss increase by 33% YoY to INR 4,854.1 Cr in FY23, while operating revenue only rose by 3.4% YoY to INR 22,198 Cr.
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