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News on Medial
How Metaman is foraying into Gen Z segment with the acquisition of DripProject
YourStory
·
1y ago
Medial
Metaman, a direct-to-consumer men's jewellery brand in India, has ventured into the Gen Z segment with its acquisition of luxury jewellery brand Drip Project. The Mumbai-based brand aims to become Asia's leading Gen Z jewellery brand for both men and women. Drip Project, known for its affordable luxury hip-hop jewellery, has quickly become popular in India's jewellery scene. Metaman plans to expand its product catalogue, build more inventory, and launch new designs. It also plans to expand its retail presence in Dubai, Indonesia, Singapore, and Australia in 2024.
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Myntra is harnessing M-Now to double down on its D2C beauty segment
YourStory
·
1d ago
Medial
Myntra is leveraging its M-NOW quick-delivery service and Rising Stars programme to strengthen its D2C beauty segment, focusing on Tier II+ cities and Gen Z consumers. The platform supports early-stage D2C brands with insights and guidance, hosting around 900 brands and adding 155 in the first half of 2025. Myntra's premiumisation strategy and wide pin code coverage have boosted D2C growth, with significant traction from Tier II, III cities, and a strong Gen Z user base.
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Myntra, Cult.fit co-founder Mukesh Bansal bets on new fashion venture
IndianStartupNews
·
1y ago
Medial
Mukesh Bansal is reportedly raising $50 million in Series A funding for a new fashion venture targeting young and GenZ shoppers. Investors like Peak XV Partners and Accel are expected to support the venture. The startup, led by Bansal and co-founder Mohit Gupta, plans to address the preferences of Gen Z consumers, a significant segment in online shopping. This move aligns with the trend as other major platforms like Flipkart and Myntra are also targeting the Gen Z market.
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Stakeboat-backed DiFACTO, Blume-backed KiranaPro ink M&A deals
VCCircle
·
2m ago
Medial
DiFACTO, a robotics and automation firm backed by Stakeboat Capital, acquired RoboFinish from Grind Master, enhancing its robotic manufacturing capabilities. This acquisition aligns with DiFACTO's focus on advanced robotic systems for various industries. Simultaneously, KiranaPro, a quick-commerce platform supported by Blume Ventures, acquired AR startup Likeo for $1 million in stock. This acquisition aims to integrate Likeo’s immersive trial room experience into KiranaPro’s BLACK platform, targeting Gen Z consumers with enhanced retail experiences.
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Flipkart’s new plan: Woo Gen Z and shoppers in small cities through video commerce - The Economic Times
Economic Times
·
25d ago
Medial
Flipkart is focusing on video commerce to engage Gen Z and expand into smaller Indian cities. This initiative comes as Gen Z, a significant demographic of 400 million, increasingly influences purchasing decisions by preferring video content for shopping. Flipkart finds success by embracing video-assisted shopping formats with high interactivity, appealing to younger audiences and those in tier 2 and 3 markets. The approach is timely due to improved digital penetration and shifting consumer behaviors towards videos.
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Myntra appoints Amit Mahajan as VP of GenZ fashion vertical Fwd
Economic Times
·
12m ago
Medial
Myntra, the fashion platform owned by Flipkart, has hired Amit Mahajan as the vice president of Fwd, its fashion discovery portal for Gen Z consumers. Mahajan will focus on developing innovative merchandising approaches and expanding Fwd's product range. This appointment aligns with Myntra's strategy of targeting Gen Z consumers, which several brands, particularly in the direct-to-consumer segment, are adopting. A report by Bain & Company and Myntra estimates that fashion-forward digital natives contribute $4 billion to the e-lifestyle market. Myntra has been gaining market share and ended 2023 with a user base of 40 million.
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What Gen Z really wants: Local labels, global dreams, and AI that saves time
Economic Times
·
10d ago
Medial
The ET Snapchat Gen Z survey highlights key insights into the values, preferences, and behaviors of Gen Z. It examines their brand loyalty, technology usage, and shopping habits, emphasizing a strong preference for authenticity over labels and a notable inclination towards homegrown brands. Social media significantly influences their brand interactions, with many valuing influencers who feel authentic. Education is viewed as a vital investment, with many planning overseas studies. Zepto and Blinkit lead in quick commerce, while Netflix dominates streaming choices.
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Fashion giant Myntra records 60 Mn monthly users during festive season
Inc42
·
1y ago
Medial
Fashion ecommerce major Myntra recorded 60 million monthly active users during the festive season, with a growth of 100% YoY in its loyal customer base in the past 18 months. The Gen Z fashion segment witnessed a surge in demand and a 175% YoY growth in customers. Myntra aims to attract 10 million Gen Z users and exceed 100,000 styles on its app-in-app feature, FWD, by 2023. The company achieved a 70% YoY growth in its direct-to-consumer space and introduced AI-led features. Myntra faced competition from Ajio, Tata CliQ, and Nykaa Fashion.
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Snap Inc acquires social calendar app Saturn to deepen Gen Z engagement
Economic Times
·
1m ago
Medial
Snap Inc has acquired Saturn, a social calendar app popular among U.S. high schools, to engage with Gen Z users. Founded in 2018 by Dylan Diamond and Max Baron, Saturn manages academic schedules and has over 80% usage in U.S. high schools. The acquisition aims to integrate Saturn’s features into Snapchat to enhance user engagement. Previously, Saturn raised $44 million from major investors, and its team of around 30 will join Snap Inc.
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Rethinking Brand Loyalty: Strategies For Building Trust And Retention
Inc42
·
1y ago
Medial
There is a decline in consumer trust towards brands, with 55% of consumers not trusting brands as much as before. This lack of trust is especially pronounced among Gen Z consumers, with 79% stating that it is crucial to trust the brands they buy from. This article explores the reasons behind the fading brand loyalty and offers suggestions on how businesses can adapt to this changing landscape.
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Royal Orchid looking to triple hotels to over 300, room count to 20k in 5yrs: CMD
Economic Times
·
1m ago
Medial
Royal Orchid Hotels Ltd plans to expand aggressively, aiming to triple its properties and rooms to over 300 and 20,000 in five years. Chairman Chander K Baljee outlined the strategy, including entering the budget segment with the 'Regenta Z' brand for Gen Z customers. The company plans to increase its workforce from 9,000 to 20,000 and introduce new brands like 'Iconiqa'. Additionally, Royal Orchid will integrate wellness and ayurveda concepts and incorporate AI for efficiency.
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