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Flipkart’s new plan: Woo Gen Z and shoppers in small cities through video commerce - The Economic Times
Economic Times
·
1m ago
Medial
Flipkart is focusing on video commerce to engage Gen Z and expand into smaller Indian cities. This initiative comes as Gen Z, a significant demographic of 400 million, increasingly influences purchasing decisions by preferring video content for shopping. Flipkart finds success by embracing video-assisted shopping formats with high interactivity, appealing to younger audiences and those in tier 2 and 3 markets. The approach is timely due to improved digital penetration and shifting consumer behaviors towards videos.
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Walmart-backed Flipkart turns to videos and livestream to woo Indian online shoppers - The Economic Times
Economic Times
·
2m ago
Medial
Flipkart, owned by Walmart, is leveraging social videos and livestreams to attract young Indian online shoppers. The strategy aims to outpace competitors like Amazon and Reliance in India’s massive e-retail market. With about 650 million smartphone users, over 270 million shop online, making India the second-largest e-retail market. Flipkart’s video engagement surged, with 200 million users in the first half of 2025. The platform plans to expand video content in various categories.
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Myntra’s creator programme recorded over 1 million registrations: CEO Nandita Sinha - The Economic Times
Economic Times
·
2m ago
Medial
Myntra's Ultimate Glam Clan program has attracted over a million content creators, enhancing user engagement and conversion rates. The initiative focuses on leveraging video content to cater to the growing Gen Z fashion market online. CEO Nandita Sinha highlighted the potential growth of Gen Z shoppers and the importance of the creator economy in revolutionizing communication. Myntra has also achieved profitability and is expanding in beauty, home categories, and internationally with the launch of new services and investments.
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84% Gen Z consumers rely on GenAI for news interpretation: Google, Kantar report - The Economic Times
Economic Times
·
22d ago
Medial
A Google and Kantar report, "Bridging the Gap: Reimagining News for Gen Z," surveyed over 4,000 Gen Z respondents across 40 markets. It revealed 84% of Gen Z use AI for deeper news insights, while 43% verify messages before sharing, and 49% distrust reports from unverified accounts. Gen Z values credible, emotionally resonant news. Social media is the primary news source for 91% of respondents. English is preferred for reading, while local languages dominate audio and video news.
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Amazon Fashion’s Next Gen Store logs 3X growth in Gen Z shoppers
Economic Times
·
5m ago
Medial
Amazon Fashion's Next Gen Store, targeting Gen Z, has seen 3x growth in Gen Z shoppers and a 4x increase from tier-II cities. It offers over two million products from 340+ brands. With more than 60 million Gen Z individuals shopping online, there's a growing opportunity for brands. The store's success highlights the digital shift in fashion accessibility. Amazon also expanded its 10-minute delivery service, Amazon Now, as part of its scale-up strategy.
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Amazon rebrands GenZ fashion platform as ‘Serve’
Economic Times
·
3m ago
Medial
Amazon has rebranded its Gen Z fashion platform to "Serve," targeting young customers in tier-II and tier-III cities. The name aligns with trending fashion terminology. The platform, which offers products from over 350 brands, has experienced a significant increase in Gen Z and non-metro city shoppers. The rebranding aims to democratize trend-forward fashion, aligning with Gen Z's preference for individuality, trend-alignment, and affordability, amidst growing competition from platforms like Flipkart and Myntra.
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E-commerce giant Flipkart launches new fashion portal 'SPOYL' for GenZ
IndianStartupNews
·
2y ago
Medial
Walmart-owned Flipkart has introduced a new fashion platform called 'SPOYL' targeting Gen Z shoppers in India. The portal offers over 40,000 products, including western wear, accessories, and footwear. As one in three online shoppers is Gen Z, Flipkart aims to cater to their expressive and unique fashion preferences influenced by global trends, pop culture, and more. The move seeks to capitalize on Flipkart's 25% Gen Z fashion customer base and establish a strong presence in the Indian online fashion market.
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What is Swiggy’s 99 store for Gen Z and price-conscious users? - The Economic Times
Economic Times
·
2m ago
Medial
Swiggy has launched the '99 store' to attract price-sensitive and Gen Z customers, offering meals at Rs 99 with an 'eco saver' delivery option. This initiative comes as Swiggy-invested Rapido plans to introduce its food delivery service, Ownly, in Bengaluru, challenging the Swiggy-Zomato duopoly by offering lower commission to restaurants. The '99 store' is available in over 175 cities, featuring affordable meals and partner collaborations with local eateries and quick-service chains.
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Millennial financing meets Gen Z ways: How India’s young are rewriting the money script - The Economic Times
Economic Times
·
2m ago
Medial
India's millennials and Gen Z are redefining financial norms with unique strategies. While millennials focus on stability and long-term planning, Gen Z embraces risk and digital tools for quick returns. Both face challenges in balancing aspirations with limited savings, underscoring the need for financial literacy and accessible credit. Digital adoption is pivotal, with smartphones as modern wallets. This evolution fosters a hybrid financial culture blending traditional goals with modern ambitions, reshaping India's financial landscape.
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Swiggy rolls out Rs 99 meals in 175 cities for Gen Z and price-conscious users - The Economic Times
Economic Times
·
2m ago
Medial
Swiggy has introduced a "99 store" offering meals at Rs 99 across 175 cities, targeting Gen Z and price-conscious users. This initiative features quick-prep dishes with free delivery using the 'eco saver' mode, which combines multiple orders to reduce trips. Swiggy aims to provide affordable meals without compromising quality. This launch coincides with Rapido entering the food delivery market, challenging the dominance of Swiggy and Zomato by offering competitive commission rates to restaurants.
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Myntra, Cult.fit co-founder Mukesh Bansal bets on new fashion venture
IndianStartupNews
·
2y ago
Medial
Mukesh Bansal is reportedly raising $50 million in Series A funding for a new fashion venture targeting young and GenZ shoppers. Investors like Peak XV Partners and Accel are expected to support the venture. The startup, led by Bansal and co-founder Mohit Gupta, plans to address the preferences of Gen Z consumers, a significant segment in online shopping. This move aligns with the trend as other major platforms like Flipkart and Myntra are also targeting the Gen Z market.
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