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Godrej Capital launches Generative AI to enhance insights-driven customer engagements

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Godrej Capital launches Generative AI to enhance insights-driven customer engagements

Godrej Capital, the financial services arm of Godrej Industries Group, has implemented Generative AI (GenAI) solutions to improve customer interactions, credit risk assessment, and loan disbursement. GenAI is used to analyze customer calls and emails, providing actionable insights for service enhancements. It also analyzes Net Promoter Score feedback to identify trends in customer satisfaction. Additionally, GenAI is applied to real-time data from credit bureaus and bank statements for credit risk assessment. Godrej Capital is also launching a platform called SAKSHAM-AI/ML, which allows for the implementation of GenAI and ML capabilities. The company aims to provide responsible and innovative financial solutions while ensuring data protection.

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