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From founder to creator: The rise of a new breed of influencers in the creator economy

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From founder to creator: The rise of a new breed of influencers in the creator economy

The rise of the creator economy has given rise to a new breed of influencers - founders who have become content creators. These founder-influencers are leveraging platforms like X (formerly Twitter), LinkedIn, YouTube, and Instagram to share their insights, experiences, and thought leadership in entrepreneurship and business. Their content resonates with a wide audience interested in entrepreneurship, and brands are taking notice, preferring to collaborate with these key opinion leaders (KOLs) rather than traditional content creators. While competition in the influencer marketing space has intensified, founder-influencers continue to focus on educating and engaging audiences.

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