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De-influencers Take Center Stage in Redefining the Future of Influence

StartupTalkyStartupTalky · 1y ago
De-influencers Take Center Stage in Redefining the Future of Influence
Medial

De-influencers are a new breed of influencers who are challenging the norms of curated content and aspirational lifestyles in the world of consumerism. They debunk myths, challenge misinformation, and promote critical thinking among their followers. De-influencers aim to bring about social change and raise awareness about important issues. They prioritize authenticity, transparency, and clarity in their content, and they use their platforms to spark meaningful conversations and inspire action. Brands and marketers are taking notice of these de-influencers and seeking collaborations that align with their values. The influence of de-influencers is expected to continue growing in the future.

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De-influencing: The Rise Of De-influencers In Marketing

InternetInternet · 1y ago
De-influencing: The Rise Of De-influencers In Marketing
Medial

De-influencing, an emerging trend, encourages consumers to rethink their purchases, often highlighting overpriced or low-quality products. Originating on TikTok in early 2023, it contrasts with traditional influencer marketing by promoting mindful consumption and transparency. De-influencers, often disillusioned influencers or new creators, foster trust and engagement by providing honest reviews and suggesting better alternatives, challenging excessive consumerism and unethical practices. Brands can leverage this trend by encouraging authentic reviews and promoting sustainable practices. De-influencing underscores a shift towards genuine, consumer-focused marketing strategies, enhancing credibility and product quality.

There's a gender gap among news influencers on social media, new Pew data shows

Business InsiderBusiness Insider · 8m ago
There's a gender gap among news influencers on social media, new Pew data shows
Medial

A new study from the Pew Research Center shows that male influencers outnumber female creators in delivering news on social media. The study analyzed a sample set of 500 news influencers with at least 100,000 followers and found that 63% were male and 30% were female. This gender gap is notable considering that there is a narrower gender divide among working US journalists and women tend to outnumber men in the influencer industry generally. The gender gap among social media news influencers could have an impact on what stories reach the public as creators take on a larger role in educating people about current events. This was seen in the 2024 US presidential election, where both parties targeted influencers to generate content around their campaigns. The study also revealed that there was a smaller gender gap in the overall audience for news content on social media among young people. While the influencers delivering news skewed slightly conservative, only around half of them explicitly shared their political orientation. As traditional newsrooms lose some trust, creators have become more influential in shaping the information landscape. Trust in information from national news organizations has decreased, while trust in information from social media has remained steady. YouTube had the biggest gender gap among news influencers, while TikTok's gap was minimal. TikTok has become an important news source for young adults, who use the platform for news commentary and on-the-ground videos related to current events.

Elon Musk's political influence became even stronger this year

Business InsiderBusiness Insider · 1y ago
Elon Musk's political influence became even stronger this year
Medial

Elon Musk's political influence has grown significantly over the past year as he continues to dominate various industries. With his ownership and leadership of companies like Tesla, SpaceX, the Boring Company, Neuralink, X, and xAI, he wields control over key technologies, communication channels, and even national security mechanisms. This concentration of power has raised concerns about its impact on democracy and the potential for undue influence. Musk's role as the gatekeeper of Twitter following his takeover of the platform has also led to scrutiny over his content moderation practices and their implications for free speech. Additionally, his control over crucial infrastructure, such as SpaceX's dominance in the space industry and Tesla's electric vehicle charging network, gives him leverage in influencing national policies and avoiding regulation. Musk's Starlink satellite network and its ability to provide internet connectivity to remote areas has also sparked controversy, with concerns raised about his influence on geopolitical events. Lastly, his investments in OpenAI and his founding of xAI further cement his influence in shaping the future of artificial intelligence. Despite Musk's assertion of not being interested in politics, his diplomatic engagements and interactions with world leaders indicate his growing influence on the global stage.

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