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California passes law protecting consumer brain data

Economic TimesEconomic Times · 29d
California passes law protecting consumer brain data

California Governor Gavin Newsom recently signed a law to safeguard individuals' brain data from potential misuse by neurotechnology companies. This comes as an increasing number of consumer technology products claim to address cognitive issues. Such products record brain data, including thoughts, emotions, and intentions. The law, passed unanimously in both houses, amends California's privacy law to include neural data as personal sensitive information. This provides users with rights to request, delete, correct, and limit data collected by neurotech companies, as well as the ability to opt out of data sharing. The importance of protecting neural data in California, a hub of tech innovation, cannot be overstated.

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