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Ashok Power

Unprocessed, Unpacka... • 4h

Fresh from the soil, delivered to your doorstep — every week. I am building a farm-to-family weekly fresh basket model that connects farmers directly with urban households. Every week, we source vegetables and fruits directly from farmers and deliver a curated essentials basket to families within housing societies. By aggregating weekly demand, we eliminate multiple middlemen, reduce price volatility, and ensure better freshness compared to traditional retail chains or instant delivery platforms like Zepto and BigBasket. The weekly subscription structure creates predictable income for farmers and consistent supply for families, while keeping prices affordable and transparent. Our goal is to build a reliable bridge between rural producers and urban consumers — one society at a time — through a simple, scalable, and community-driven distribution model.

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