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Varun Bhambhani

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Medial • 4h

India's quick commerce race has entered a new phase. JioMart, Reliance Retail's ecommerce arm, has quietly become India's second-largest player with 1.6 million daily orders. This scale marks a 360 percent year-on-year increase, showing how fast Reliance is converting its offline presence into digital strength. The company's vast network of stores now doubles as local fulfillment hubs, cutting delivery times and costs at a pace that rivals pure-play tech startups. Quick commerce in India has evolved from convenience to infrastructure. It is no longer just about fast groceries but about controlling how urban consumers buy essentials, fresh food, and household items. JioMart's rise signals that the next phase of ecommerce growth will depend on physical assets just as much as app downloads. Blinkit still leads the market, but Reliance's hybrid approach gives it an unmatched advantage in scale and reach. This shift could redefine competition in a sector that was once thought to belong only to nimble startups. What happens when traditional retail and quick commerce fully merge into one system?

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